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Skip to main navigation Skip to main content Skip to social media links Skip to footer navigation Language dropdown English is selected English English (English ) Deutsch (German ) 日本語 (Japanese ) Sign In open search dropdown button submit search Language dropdown English is selected EN English (English ) Deutsch (German ) 日本語 (Japanese ) Menu Dropdown The Product dropdown arrow The Product Intelligence for Marketing Learn how the parts of the Datorama platform work together. Data Integration Engine Insights Engine Activation Engine App Marketplace Datorama and Tableau Media Impact Solutions dropdown arrow Solutions Solutions for Every Marketer View our holistic solutions by organization type or role. 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Drive efficiency and ROI with the measurement foundation you need to optimize every marketing investment. Request a Demo See how Trailblazers are using Datorama to grow their marketing — and their careers. Nick Wojdyla Digital Marketing Leader “Datorama’s impact has been very positive. Our marketing teams spend more time doing value added work, rather than pouring time and resources into manual processes around analytics and reporting.” Learn More Brenna Comacchio Senior Manager, Marketing Science and Insights “Datorama has enabled us to be incredibly autonomous in the organization. It’s both frontend and backend, and allows us to operate independently without being dependent on engineering resources.” Learn More Get to know the features and capabilities of Datorama. Connect 100% of your marketing data. Automatically connect, unify, and maintain your marketing data to create a foundation for true data transparency. Learn More Create a culture of continuous optimization. Empower your teams to move at the speed of your customer with accessible, accurate, and actionable insights. Learn More Never stop expanding thanks to an ecosystem of innovation. Discover solutions built by Salesforce and partners to power transformation and align your marketing organization. Learn More Discover how Datorama does intelligence differently. Datorama is the only end-to-end intelligence platform built for and by marketers. Use intuitive tools to model, harmonize, and visualize your data using clicks, not code. Work smarter with Einstein AI and machine learning that drives real results. Automatically unify all your data sources with a data modeling tool driven by machine learning, and find what’s most important with Einstein Marketing Insights. We make marketing data integration and prep easy. Unify your Marketing Cloud, Sales Cloud, and the rest of your marketing and advertising ecosystem data with connectors and prep tools only Datorama can provide. Learn More Want to see Datorama in action? It’s time to uncover the power in your data. Request a Demo Explore why marketers love Datorama. Datorama is a solution built for the marketing use case. Datorama understands marketing data and has developed solutions to address it. Ari Sheinkin VP Marketing Analytics, IBM Datorama allows us to surface deeper insights for our clients more easily, at a scale, speed and intuitiveness that was formerly impossible. With Datorama, we now have a mission critical piece of technology that shows how we lead with a more analytics forward approach. Mollie Parker, SVP of Process and Technology, DWA With data and the customer at the heart of what we do, our Datorama dashboards are now truly the beating heart of the agency. Ross Barnes Global CTO, m/SIX Datorama is mission critical to how Ticketmaster operates as a business. It brings in all of our different data sources from the wide variety of technology platforms we use to reconcile them, line them up, and make sense of information that otherwise would live in silos within the technology stack. Gosha Khuchua VP of Digital Media, Ticketmaster See Client Stories Marketing Intelligence Report Get an inside look into how the new growth imperative affects marketers across every industry. Get the Report Marketing During Times of Change. During times of uncertainty, data and measurement help marketers navigate difficult decisions. There are four areas that marketers can focus on today to bring certainty to their marketing strategies. Read More How to Create an Effective Marketing Measurement Strategy. Marketers need a clear view of all marketing activities to drive efficiency and deliver engaging customer experiences. Here are four steps to creating a marketing measurement strategy founded in data. 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